In this era of internet,
world becomes a global family. As internet connects every city, state
and country. It is a network which reduces the borders between different
regions and make world a global market. Market is not limited to a
geographical place. Market is a place where buyers and sellers came and
exchange goods and services. If market become online then…why not
marketing!
Marketing
is communicating the value of product and services through positioning
to customer. Marketing create, communicate, and deliver the needs of
customer. Marketer properly analyzes the need of product then sold the
product to customer.
Digit marketing, web marketing, online marketing, search engine marketing, e-marketing etc all internet market strategy is necessary to effectively compete in today’s business environment.
There
is direct communication between customer and company. No intermediate
is required. Customer should analyse their own needs as per the product
description in website. Person can compare all the product of different
company and their rates also.
With
the use of internet marketing customer can easily analyze the product
description at home, at workplace i.e. this service is available 24*7 and
anywhere at any time. Customer can get good knowledge and description
about the product. Customer can directly order the product of his choice
without paying any delivery charges.
EMI is also available in internet marketing.
Internet marketing provides
all qualities of a product, suitable according to the needs of
customer. Customer can provide query and feedback. Customer can easily
save their hidden charges.
Internet
marketing lessens barriers between regions and countries. As data can
be mined from various sources, such as online forums, social media,
mobile phones etc., online payment can be made. There is also an
opportunity to change product in limited period. Huge varieties of
products are there on internet. Surety of quality, availability and
durability is also provided. Internet marketing is able to meet the
demand of every segment of customer like children, student, housewives,
employees, organizations etc.
Internet
marketing covers our social as well as commercial need. It includes
both organic marketing (without making payment) and inorganic marketing
(with making payment). Such as social media marketing, pay per click.
Internet
brought media to a global audience. Internet marketing is now a
critical piece of any company’s marketing mix. It provides marketing
with speed and efficiency. Internet marketing enables you to be open for
business around the clock without worrying about store opening hours or
overtime payment for staff. Offering your product on internet is also
convenient for different-different customers. It ensures maximization of
revenues and growth of any company. It provides opportunity to small
business to capture customer from whole world. It enables communication
through visual means i.e. visual marketing.
More traffic + Optimized website = More sales & leads
Internet marketing provides
an important platform for building relation with customer and increases
customer retention level. You can take advantage of growing importance
of social media with the use of internet marketing.
Saturday, November 29, 2014
Internet Marketing and Web marketing
Tags: SEO
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